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Group image |
1970.Ten Swedish Designers, is founded by Gunila Axén, Britt-Marie Christoffersson, Carl-Johan De Geer, Susanne Grundell, Lotta Hagerman, Birgitta Hahn, Tom Hedqvist, Ingela Håkansson, Tage Möller and Inez Svensson. |
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First poster |
1971. 10 Swedish Designers produces their first poster, both as a presentation and a marketing tool for the group. Dagens Nyheter, the major Swedish daily newspaper, uses the poster as a color illustration in an article on the need for design in the Swedish textile industry. |
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Poster First Collection |
1972. The group's first joint fabric collection is presented with a poster. The group arranges the exhibition "Friskare rum för sjuka" (Healthier Rooms for the Sick), at the Form Design Center in Malmö in order to initiate a dialogue on the furnishing of patients' rooms in Swedish hospitals. |
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Poster Basic Collection |
1973. Presentation of the Basic Collection, with more primary designs. A more extensive collaboration with Borås Cotton. An exhibition at Bonniers, the interior design store in New York. The group is featured in the magazine Japan Interior Design. Collection of wallpaper designs for Duro which are exhibited at the Form Design Center in Malmö. Participate in the exhibition Fri Textil (Textile Art), Lund Museum. |
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Exhibition Centre Culturel Suédois |
1974. Exhibition at the Centre Culturel Suédois in Paris and at École des Beaux Arts in Lille. The group is featured in the French design magazine Crée. The Habitat stores in England sell the group's designs. The group participates in a textile exhibition at Kulturhuset in Stockholm. |




